Understand, Ideation, Critique, Make, Define

20 April 2020

Week Five: Monday

Today's class was the first proper online experience we have had. I think the organisation around this has been really good, I like the buddy system and I think the workgroups will be useful too. It was also nice to zoom with everyone at the start before we split into smaller groups. It just sort of made me remember that everyone is in this together.

My buddy zoom with Fay and Lily was really helpful in determining my next steps for my project. I had already had a go at the cover page which I'm glad I had because Fay was able to give me feedback on this. To get my brochure ready for the second interim presentation on Thursday, I will be fixing up minor details and also changing the illustrations of my title page so that they reflect a friendly, more joyful experience.



This was my submitted attempt at a cover page. Because of the breed of dog and the harsh shapes, Fay said that this looked unfriendly and even predatory. It seems like a dystopian future when wolves are all over the city. I agreed with what she said and I therefore changed the cover page.


Fay said it was alright to recycle an image from other spreads so I chose the illustration of the two dogs playing because that best shows what the brochure is about. It also makes it seem more friendly and inviting with the balls and the bright colours.

My Feedback:

- cover is menacing/predatory
- recycle the image of the dogs playing so it looks more joyful
- smaller font size for cover works best
- put title and key on the map so they don't look disjointed
- black keyline of the map not needed
- rags on map spread need adjusting
- sports and rec spread headlines need fixing
- dogs foot on sports and rec spread looks trapped/broken, need to redraw the foot
- facts on the sports and recs spread should line up with the copy
- play with the table so that the gaps in between each section aren't too big
- change the yellow tint of the locations on each location spread so that the yellow is easier to read on the white background

What I want to change:

- I really don't like the sports and rec spread, maybe because of the colours or the illustrations so I need to change this and get it to a place where I am happy with it
- create a dog pictogram for my table

Questions to ask next class:

- Do we need a table on the sports and rec spread outlining what the tables on the location spreads means?
- Do we need the 'Absolutely Positively Wellington' logo on the back page of the cover?

Workbook

Where my spreads are at





Creating a pictogram


These were two images that I sourced online to use as a base on Illustrator to create a pictogram for my table.








I made these into vectors on Illustrator so that I could scale them down a lot. I ended up going with the one of the dog walking because the dog sitting got too hard to see when it was tiny.
I also had a go at making a little warning sign to show restrictions but I'm not sure if I will use this yet.









Here you can see the pictogram in my table. It looks way better than just the smiley face emoji I had before. Although now I'm not even sure what it represents. I definitely need to redo the purpose of the table somewhat.

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