Rationale

This brochure provides information for dog owners about locations around Wellington that allow dogs. Visitors are often unfamiliar with dog friendly places and even locals are sometimes unaware. Therefore, I’m using illustrations, graphic photographs and colourful shapes to present this information. The relaxed, gestural drawings provide insight of each experience through the dog’s behaviour and what sort of objects are found there. I chose this illustration style so that the dog breed is indistinguishable, and the reader can easily imagine their own dog in place of the drawing. Similarly, the photographic element helps to locate the reader by showing part of the location. The shapes and patterns display the energy and the feeling of each place. Yellow dominates the brochure as it is Wellington’s colour, and this furthermore reinforces the location. Each design element contributes to presenting the three locations for dog owners and what to expect, without words.