Understand, Ideation, Critique, Make, Define

05 March 2020

Week Two: Thursday

In today's lecture we discussed existing design examples and the three layers that made up each one, specifically what the thing/activity is, where it is, and an emotive/intangible quality. It was clarified that colour does not 'count' as a third layer.

In class we had a mini critique of everyone's mood boards, although some people had already made some first collage/designs so the critique was a little all over the place. Secondly, as groups we flipped through design books to find works that we felt portrayed specific emotions, such as natural, sporty, creative and scientific. This was really useful for me as I got to see the works that other people thought portrayed a quality which was generally different to what I thought. This opened my eyes up a bit to remember to see works at more than one angle. The sporty works were particularly interesting for me as my idea falls under the category of 'Sports'. I really liked one of the works in particular which was a capital E that looked energetic because of the repetition of lines around it.

I am feeling a little nervous about having 6 first 'collages' to show on Monday, as at this point I have no clear idea of how I want my brochure to be designed. It's all going to be trial and error to figure this out.

Workbook









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